CURVE NEW YORK

Natori

Company Name : DANA-CO APPAREL GROUP - NATORI

Country/region: United States

Gender

  • Woman

Categories

  • Lingerie
  • Loungewear / Nightwear
  • Activewear
  • Plus-size lingerie
  • Bridal lingerie
  • Maternity / Nursing
  • Sports lingerie
  • Shapewear
  • Petite-size lingerie
  • Women's loungewear
  • Activewear / Yogawear

Budget

  • Premium
  • Mid-range

Natori: where East meets West…
(corsetry, nightwear)
At first glance, nothing predestined Josie Natori for a career in fashion. An impressive talent for finance saw her rise to Vice President of investment banking at Merrill Lynch when she was still in her twenties. And yet, an incurable entrepreneurial spirit drove her to leave Wall Street in 1977 and set up an eponymous lingerie brand. Convinced that the lingerie of the time, either outdated or vulgar, was seriously lacking in style, she went in a completely new direction, opting for a bold style, which gives pride of place to colour. The brand combines her two cultures: the East, inspired by her Filipino origins, and the West. Though it all began with a blouse, featuring traditional embroidery from the Philippines, Natori soon evolved into a lifestyle brand, combining sensuality, glamour and traditional craftsmanship. The rich detail of her exclusive, brightly-coloured prints cannot fail to inspire emotion. For Josie Natori, everything is art, and each article is designed as unique: a personal treasure to which we treat ourselves, bringing us happiness. Her collections make the most of luxury fabrics, predominantly silk, hand-finished with lace and embroidery for an original aesthetic that has established Natori in a category of its own.

Other brands

Shown by DANA-CO APPAREL GROUP - NATORI

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