PLAYTEX

Company Name : HANESBRANDS

Country: United States

Gender

  • Woman

Categories

  • PLUS-SIZE LINGERIE
  • MATERNITY/NURSING
  • SEAMLESS LINGERIE
  • SPORTS BRA
  • FOUNDATION

Budget

  • Mid-range

#2 National Full Figure Bra Brand in POS – $118MM Annually (TMM)
#1 Style in total BRA MARKET (units & $s) – US4693
#1 National Bra Brand currently OWN & WEAR
#2 National Bra Brand for AWARENESS (80%)
#2 National Bra Brand for CONVERSION (Hanes #1)
#2 (tied) National Bra Brand that HELPS ME LOOK AND FEEL MY BEST
#2 Bra in FULL FIGURE market (units) – US4745
4-Way Tru Support® DNA
Top Destination for WIREFREE

Sources: 1) HBI Millward Brown Equity Tracking June 2017; 2) NPD TMM ME May 2018

Other brands

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