CAKE MATERNITY EXPANDS

26 November 2018

As Cake continues to expand, we’ve launched a new corporate website for our company – ‘Cake Lingerie Pty Ltd’ in cakelingerie.com. Going forward, new email communication for all 3 brands will be coming from the new Cake Lingerie emails ([email protected]). The Cake Lingerie website will also house the B2B system, which can be accessed via links from the Cake Maternity, Sugar Candy, Charley M and websites respectively.

Cake Maternity® brand continues to expand its collection of Maternity & Nursing bra basics, with the arrival the amazing Mousse in black in mid Nov 2018 & two new colors for Truffles in Jan 2019.

The Mousse wireless, padded bra, a winner and basic in the Cake collection, will soon be available in black.

Truffles is a bandless, sexy contour plunge bra with a deep V-neckline & high lace back panels for the ultimate in appeal. Its deco lace teamed with a microfiber & ¾ cup provide for a light but essential padding to the G cup, will soon be available in a striking black on beige cup and an opulent beige on being cup.

The continued success of Sugar Candy brand, sees the addition of a 3 new styles in the available from the end November 2018 onwards. Initially launched with 3 Original basic colors – nude, black & light pink – in August 2018, Sugar Candy collection was supplemented by 2 ongoing fashionable colors, which allowed to target younger fuller bust audience. 

This November, Sugar Candy is adding more trendy-ongoing options to the collection, with a more elegant, lace version as well as revolutionary fuller bust Sugar Candy tank. The tank will have a built-in structure and support like the fundamental Sugar Candy bra. The tank will be ideal for the light impact activities like yoga & Pilates. It’s a perfect wardrobe essential as lounge tank, base layer in winter or comfortable & supportive singlet for summer.

‘We look forward to having these new colors available to our accounts and customers’ says Keith Hyams, Director at Cake Lingerie. ‘We’ve been listening to our customers and are continuing to innovate on a wide assortment of new styles & colors in the coming months’.

Cake Maternity 

Sugar Candy 

Sugar Candy 

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