Bold colour, lively florals and standout embroidery added to the excitement at the first industry meet-up since the pandemic
Written by Jo Lynch, published on 08.17.21
Curve NY opened between August 1-2 at Spring Studios, chosen for safety reasons and its outdoor space. Over 75 international brands presented S/S 22 collections to more than 500 buyers.
It was a lively event with a discernible sense of positivity among buyers and brands who were once again able to show and see products on models, network and exchange information.
In terms of collections, a push for colour brightened up the space and mirrored the upbeat and playful # joyfulexpression trend.
There was also a move towards buying into sets, reflecting the rise of customers wanting matching bras and knickers, tying in with the # matchingsets trend existing across most categories and signifying more curated or glamorous looks in intimates. These complete looks are being enhanced with print, colour and embroidery.
Independent stores are doing extremely well, not least because of department store closures over the pandemic, further establishing a more personal relationship between brands, sellers and customers.
“Our Curve New York show was an incredible success. We have learned the importance, especially in the intimates business, how
much our industry is about relationships and nurturing connections”
Raphael Camp, CEO, Eurovet Americas
The trend for bright colour was evident across the show, with brands tapping into a sense of optimism following social distancing and aligning with the #joyfulexpression trend.
There is a buzz around Elomi and the fuller ﬁgure line at Wacoal due to a striking use of colour, combined with inspiration from historical costumes, tapping into
the #nuhistorics trend as well
Pick up on the season’s high-energy sentiment with florals playful in colour, scale and effect.
Whether sweet and country inspired or bright and bold, ﬂoral prints and motifs are upbeat, fresh and inﬂuenced by nature
Hosiery brand Falke goes botanical with a pressed ﬂower-inspired print, while Chantelle’s everyday stretch briefs get the #cottagecore treatment with a Liberty ditsy print. Sleepwear brand Aspen Dream refreshes pjyamas with a zesty #gardenﬂoral and Conturelle’s delicate meadow ﬂoral is combined with lace and a decorative picot trim for a #prairiegirl look
Sports bras and T-shirt bras blend aesthetics and functionality in flexibly structured, wire-free designs for all-day comfort.
Stretchy bra tops are shaped with padding at Chantelle for work wearability. At Commando, neoprene structures a Y-front fashion bralette
At Anita, a wireless bra supports a fuller bust, with three-sectioned cups set into an ergonomic underhand, ﬁrmer knit panels at the side and a double-lined stretch fabric at the back, with padded straps for comfort
The Smoothease non-wire bralette by Fantasie, designed with bonded seams and a moulded cup, arrives in black
At Wacoal, the wire-free Accord bra is added to its mainline, designed to feel like a second skin with a double sling on the front and side for maximum comfort and great ﬁt
The rise of matching sets in lingerie shows a return to glamorous embroidered looks.
Buyers share news of customers buying into matching bra and knicker sets, aligning with the trend for #matchingsets across apparel
Skilled and #richembroidery enhance the curated look, along with fashion colours
Spring blue or #daylightblue stand out as the colours of choice for S/S 22
Take inspiration from the S/S 23 Intimate Indulgence theme, which blends classic romance with sheer and stretch fabrics for all-day comfort. At the glamorous end of the scale, look to the 90s Hedonist direction
for hi-vis colour
Molded and supportive
Full coverage and supportive styles that offer a clean line under clothes aim for a more natural body shape in breathable flexible fabrics.
Leonisa debuted its S/S 22 range of supportive intimates styles at the show, including standout supportive briefs with semi-sheer mesh SmartLace inserts to lighten the look of bottom-lifting styles. Targeted compression smooths areas of the body that need shaping and relieves compression in others to enhance curves
Moulded, full-coverage bras at Chantelle and Fantasie use breathable and ﬂexible spacer foam fabrics to create a more natural shape and are designed to coordinate with smoothing brief lines
At Conturelle, the ﬂawless, curve-hugging silhouettes are designed consciously in recycled polyamide lace with soft microﬁbre
The use of plant-based, sustainable materials gives cozy sleepwear and underwear ranges an advantage.
Snug pyjamas at Aspen Dream are made in organically grown bamboo and decorated with outdoorsy prints
Commando has launched a naturally soft and airy range of underwear for S/S 22, made in a blend of bamboo and Tencel
Biota from Colombia is using upcycled cotton blended with post-consumer plastic bottles, while Mey’s ribbed single jersey underwear is made in GOTS-certiﬁed organic cotton
Designed for women aﬀected by breast cancer as a post-mastectomy bra, AnaOno is making wireless bras in super soft and eco- friendly modal
Designed with the #weddingseason in mind, pretty and romantic lingerie is given fancier detailing.
Aubadeʼs voile babydoll dress with Cornely embroidered cups, edged with guipure trim, is reminiscent of buttons found on wedding dresses. It has launched its Fleur de Tattoo range in white for S/S 22
Romance meets sex appeal at Wolf & Whistle, with ﬂuttering laces caged in strapping and high-leg bodysuits in intricate brocade-inspired lace
Get inspired by the sweet Fairytale Romance theme for S/S 23
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