ESCAPISM BY PLUTO

25 July 2019

Applying its signature sophistication to the concept of casual wear, PLUTO introduces a capsule collection ideal for travel: Escapism. The theme presents an array of dresses, tops, shorts and trousers that transition from comfortable beach wear to an elegant outfit for a night out. The collection is timeless, versatile and encompass PLUTO’s heritage of luxury fabrics and subtle, intricate detailing. It focuses on blurring the lines between casual and chic and truly dressing to your feeling of the moment.

Founded in 1975, PLUTO is a high-quality brand of sleepwear, travel and casual wear. The comfort and elegance of every design is the culmination of classic Belgian creativity and workmanship together with resolute choice for fabrics of the highest quality.

The PLUTO woman is a woman 35 and up, medium high to premium income class, city mentality. She is modern, open minded, curious, informed and self-conscious. She is also feminine, elegant, appreciates a simple, chic style and recognizes quality.

Getting dressed is all about feeling the moment. We dress to please ourselves and feel empowered by making our own choices. PLUTO’s aim is to create a modern wardrobe with timeless summer pieces that are made to reflect your state of mind. The SS20 collection is a culmination of interchangeable pieces that match your mood. The styles, fabrics and color palette are adapted to whether you want to dress up, stay casual or something in between.

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