INCLUSIVENESS AND INTIMATE APPAREL: MARKETING + CAMPAIGNS
PARFAIT + NATORI
|SPONSORED BY PARFAIT
Dedicated to fit and innovative style, Parfait collections are designed in both fit and silhouette to elegantly embrace and enhance the body, from petite to full figure. Styles range from bras and briefs to non-wire bralettes and best-selling babydolls, sports bras to nursing bras, bridal lingerie to under-the-gown bustiers. Committed to size-inclusivity, Parfait collections come available in an expansive size range of 28-44 bands, A-K cups, and XS-4XL bottoms (varying by style). The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her bras and lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now women can easily add confidence and style to their lingerie wardrobe just by whipping up a little bit of Parfait!
|SPONSORED BY NATORI
Natori Intimates has presented a personal reflection of Josie Natori since 1977. Styles are created to complement women of all ages, sizes, and body types, holding a high standard of fit, quality, and comfort without sacrificing femininity. Designs have an East meets West aesthetic, radiating confidence, femininity, strength, luxury, and comfort.
This event is on Monday, August 5 from 1:00 – 2:00 pm during the summer 2019 CURVE session.
How do we share inclusiveness? And how do we make sure it’s authentic? Let’s explore the marketing and campaigns of inclusivity. Whether it’s messaging, visual branding, or social media campaigns, this panel will contemplate the current state and future direction of inclusiveness in the world of intimates and the marketing that supports it. Including gender and size and so much more, this exciting panel tackles an important and sometimes controversial topic with varied perspectives. Bring your questions for the Q&A at the end.
This panel is moderated by Kimmay Caldwell.
Additional panelists include Amandine Taylor of Parfait, Ken Natori of Natori, Tiffany Cole-Allen, Laura Henny, and Nicki Vrotsos.
Located in the Event Lounge.
Monday, August 5th @ 1:00 PM – 2:00 PM