1 July 2019


The fashionable fuller bust lingerie and swimwear brand Freya has announced its successful Freya Fest campaign will return for SS19, this time as Freya Fest Swim! Designed to celebrate and raise awareness of how transformational wearing perfectly fitting Freya swimwear can be, Freya Fest will be a campaign that runs in stores, online and will also be featured across social media through the use of influencers.

Running from May – June, 2019, Freya Fest Swim will be supported by a number of retailers across the globe who will promote the benefits and importance of perfectly fitted Freya swimwear. Each store participating in the campaign will be provided with waterfall banners, stacking cubes, bunting and concertina showcards to help further promote Freya Fest in their retail space.

Freya will be supporting the campaign across its social media channels, with dedicated influencer marketing as well as social assets for stores to use on their own social accounts. The influencers will be from across the UK and Europe.

Wearing a perfectly fitted bikini top or swimsuit is just as important as lingerie, especially if you have a fuller bust. Freya swimwear ensures you’re not only perfectly fitted, but also fashionable.

Freya Fit Expert, Suzanne Pentland says, “Around 80% of women are wearing the wrong size bra, so how many women do you think are wearing the wrong size bikini? Freya Swim is designed the same as our lingerie, it’s cup sized, to ensure you have the right fit and support you need. You shouldn’t, however, just think of your bra size as being your bikini size, each style of bikini will fit you differently. There are shapes to lift you, give you push up, more covering styles as well as less covering plunging styles, underwired and non-wired. That’s why it’s so important to go into a store and try them on, getting fitted in every piece to check you feel comfortable and confident. Getting fitted also so simple and easy. We hope consumers go in store and take part in Freya Fest swim!”

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