CURVENEWYORK brings a special international brand section to the show floor this February – The German Pavillon. The section will be hosted by Federal Ministry of Economics and Energy (Bundesministerium für Wirtschaft und Energie – BMWi) and the Association of the German Trade Fair Industry (Messeausschuss der Deutschen Wirtschaft e.V. – AUMA).
Why German Lingerie Brands?
The United States is the world’s largest market for swimwear and the second largest market for lingerie and nightwear, because of this it is one of the most important export markets for German clothing companies. The representatives of the German clothing sector state,” the joint presentation is a great opportunity to cultivate existing contacts in the USA and to make new ones”, says Silvia Jungbauer, Managing Director of the Confederation of the German Knitting Industries (GESAMTMASCHE). GESAMTMASCHE represents the interests of German manufacturers of knitwear and lingerie at national and international level. The industry stands for annual sales of more than 4.5 billion euros.
The exhibition spectrum of the German companies includes products for Lingerie, Swimwear, Loungewear, Resortwear, Shapewear, Sleepwear. Visitors of the German Pavilion will obtain information about new products, solution-based innovations and new trends. Many of the brands located in the area boast a rich heritage in the Intimate Apparel industry.
As a heritage brand, our main mission for more than 130 years has been to provide women with solution-based lingerie, sports bras, swimwear and breast forms.
FALKE The details make the difference between premium products and others. For 123 years, the German family company FALKE has been standing for clothing made of premium materials.
Féraud Paris- RÖSCH FASHION – luxurious & elegant high-quality night-, lounge- & beachwear.
Mey is one of the leading European brands of high-quality bodywear for women and men. The German family enterprise attaches great importance to modern design and premium quality.
RÖSCH – Modern, casual & feminine designs for every woman.
Since 160 years it is our aim to make SUSA Dessous your favorite lingerie. Every garment is manufactured in order to provide our customers with maximum comfort.
Triumph is one of the world’s largest lingerie apparel companies. Still family owned & operated, Triumph is recognized as THE MAKER OF LINGERIE since 1886.
VOSSEN, which is based in Jennersdorf, Austria, is one of Europe’s leading terry towelling manufacturers. Some 6 million highly exclusive products are produced every year.
Products “Made in Germany“ stand for fashionable clothing, maximum comfort and premium materials.
Visitors can find further information at The Independent German Pavillon Site > https://curve-newyork.german-pavilion.com/content/en/home/home.php.