NPD x Curve Excellence Awards

24 March 2022

Curve in partnership with the NPD Group will be broadcasting their 3rd awards ceremony on March 30th @ 12pm EST. The ceremony is available to all intimate apparel professionals on Curve Connect, the premiere digital platform, and by Zoom.

The Curve x NPD awards ceremony was initially created in 2020 to recognize the top performing brands & retailers that were making an impactful difference during the pandemic. The program received accolades from the intimate apparel community & evolved to a once-a-year awards presentation.

The awards ceremony is divided into 2 programs: Curve honors intimate apparel brands, retailers, & media professionals who demonstrate leadership & outstanding achievement. The NPD Group recognizes the success of the top performing brands based on NPD’s actual yearly sales data & analytics.

2021 proved to be an incredible year for the intimate apparel market generating $23.8 billion in U.S. retail sales. This is an increase of 31% over the prior year, based on Consumer Tracking Service data from NPD. Key factors driving growth were consumers replenishing their wardrobes, comfort-focused fabric and construction innovations, and clothing related to work- and lounge-from-home lifestyle needs.

Listed below are the 2022 recipients of the Curve x NPD awards. The NPD performance awards are based on Retail Tracking Service and Checkout sales revenue data from NPD for the 12 months ending December 2021.

NPD WINNERS:

#1 SELLING BRA IN THE USA
Warner’s Easy Does It, Wire Free (Style RM3911)

#1 SELLING AVERAGE FIGURE DESIGNER BRA IN THE USA 
Natori Bliss Perfection (Style 721154)

#1 SELLING SPORTS BRA IN THE USA
Puma (Style PS17210)

#1 DOLLAR GROWTH DESIGNER BRA BRAND IN THE USA 
Wacoal

#1 DIGITAL NATIVE GROWTH BRAND IN THE USA 
Adore Me

#1 DOLLAR GROWTH DESGINER PANTY BRAND IN THE USA 
Calvin Klein

#1 DOLLAR GROWTH MODERATE PANTY BRAND IN THE USA 
Fruit of the Loom

#1 DOLLAR GROWTH MEN’S UNDERWEAR BRAND IN THE USA 
Hanes

CURVE WINNERS:

INSTAGRAM EXCELLENCE
FOREVER YOURS LINGERIE  – Sonya Perkins
  
BODY POSTIVITY  & DIVERSITY ADVOCATE 
THE FITTING CURVE – Kelly Saintus, Stephanie Vincent, & Helene Delince
 
2022 LINGERIE INFLUENCER
COMICS GIRLS NEED BRAS – Wencillia Querbel 

PHILANTHROPIC EXCELLENCE AWARD 
JENETTE BRAS – Jenette Goldstein 

OUTSTANDING ACHEIVEMENT & GROWTH 
BUSTED BRA SHOP – Lee Padgett 

LEADERSHIP EXCELLENCE 
EASTON INTERNATIONAL – Russ Klein 

The next Curve x NPD awards ceremony will be a LIVE event hosted in 2023 at the Curve NY show.

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