Trade-Show Q&A: As on-site event restrictions are being lifted, how are you approaching trade-show production, and will you utilize virtual options to extend your reach?
“The Comexposium Group USA will be offering an in-person lingerie and intimate-apparel trade event, Curve NY, Aug. 1–2, after a yearlong hiatus due to COVID-19. The show has moved from its former location at the Javits Center to Spring Studios, an event space used for fashion shows and the Tribeca Film Festival.
We surveyed our retailers before planning this show and chose the location specifically based on their needs for a light-filled space with indoor-outdoor areas that would feel safe. We made certain we could accommodate more than 100 international brands in a space with clear health-and-safety initiatives. Spring Studios has formed a partnership with CLEAR that will require all attendees to either show a negative COVID-19 test or be fully vaccinated before being admitted. We will be following all New York City and CDC-recommended safety guidelines, and as an extra precaution we will have Plexiglas between each exhibitor space. We expect to be operating at full capacity by showtime.
For our West Coast clients, we are optimistically hoping we can host an event. We have reserved a Manhattan Beach, Calif., location for Aug. 23–24, pending California restrictions being lifted. Our first Los Angeles event premiered in February 2020 to great success, so we know the marketplace wants us to be there!
We will continue to offer Curve Connect, our digital platform, through Dec. 31 for retailers and brands to network and enjoy our weekly webinar series with topics on social media, profitability, trends and sustainability. Last year, we grew our international audience by 18 percent, so digital will continue to be an important complement to our in-person events.”
Kirsten Griffin, Visitor Promotions Director at Curve
Read the entire article on California Apparel News here.