Authenticity is a buzzy word. And it’s important. In fact, in a widely quoted international survey by Cohn & Wolfe, it was discovered that 87% of global consumers felt that it was important for brands to “act with integrity at all times,” ranking authenticity above innovation (72%) and product uniqueness (71%) when asked what they valued most in a brand. Shifting the narrative can be tricky, however.
Crafting authenticity with intention can often have the opposite effect when it is forced, overly structured, or planned out. But there’s good news! There are steps that you and your team can take to share your marketing in a more authentic way.
REVEAL the ins and outs of the ever-changing intimate apparel industry. UNCOVER the desires of the consumer. DISCOVER the innovations in design, trend and production. SHOW OFF the improvements of inclusivity in the industry. TEACH the importance of the perfect fitting bra. ELEVATE key intimate apparel brands and retailers driving the industry. CELEBRATE the beauty of intimate apparel in all forms. WATCH the up and coming brands that provide innovative products. PROVOKE thought on a world that’s changing and evolving. LEAD the industry by providing information relevant for all. And finally SHARE with you our PASSION, for LINGERIE, FASHION, and DESIGN!