CURVE NEW YORK

REVEALED 9 IDEAS: HOW TO OFFER AN EXPANDED SHOPPING EXPERIENCE TO CUSTOMERS BY AMBER KATZ

12 May 2020

 Offering accessories and lifestyle products in addition to your retailers regularly scheduled lingerie and swim offerings is not only effective in terms of diversifying, you’re also presenting your store as a more holistic, 360-degree lifestyle experience. Here’s a takeaway you can adopt from lifestyle brands courtesy of Forbes contributor Alex Frias: “Lifestyle brands implement a strategy that is the complete opposite of ‘A.B.C.’ Their marketing doesn’t explicitly imply the selling of their product; rather, it’s about figuring out creative ways that their brand can enhance their consumers’ way of life.” In the same piece, Frias points out that “marketers need to do more: they need to create the perfect experience for their consumers.”

How do you do that? Here, we’ll share some ideas about how to provide a well rounded shopping experience to customers, some specific items you can add to your store’s repertoire, and highlight a couple of brands who are already putting this practice in motion.

READ MORe

REVEAL the ins and outs of the ever-changing intimate apparel industry. UNCOVER the desires of the consumer. DISCOVER the innovations in design, trend and production. SHOW OFF the improvements of inclusivity in the industry. TEACH the importance of the perfect fitting bra. ELEVATE key intimate apparel brands and retailers driving the industry. CELEBRATE the beauty of intimate apparel in all forms. WATCH the up and coming brands that provide innovative products. PROVOKE thought on a world that’s changing and evolving. LEAD the industry by providing information relevant for all. And finally SHARE with you our PASSION, for LINGERIEFASHION, and DESIGN!

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