Modern-day women are calling for a new outlook in the offering of maternity intimates on the market. The concept of pregnancy being a woman’s sole purpose is completely outdated – today’s expecting mothers are on the go, busy, and hard at work, continuing to lead very demanding lives outside of their upcoming motherhood. A study done by PEW research center determined that from the early 1960’s to the 2000’s, the amount of women working while pregnant increased by 22%. According to Census data in 2008, 66% of woman were maintaining full-time employment during their pregnancy. Due to this trend of women maintaining their careers through pregnancy, intimate apparel brands have adjusted their offerings to provide products that satisfy the needs of these modern mothers-to-be.
REVEAL the ins and outs of the ever-changing intimate apparel industry. UNCOVER the desires of the consumer. DISCOVER the innovations in design, trend and production. SHOW OFF the improvements of inclusivity in the industry. TEACH the importance of the perfect fitting bra. ELEVATE key intimate apparel brands and retailers driving the industry. CELEBRATE the beauty of intimate apparel in all forms. WATCH the up and coming brands that provide innovative products. PROVOKE thought on a world that’s changing and evolving. LEAD the industry by providing information relevant for all. And finally SHARE with you our PASSION, for LINGERIE, FASHION, and DESIGN!