CURVE NEW YORK

RYA COLLECTION: NEW BODY POSITIVE LINE

10 January 2020

 

Rya Collection will now be offering sizes up to 3X on select products. Their new Body Positive Collection features sizes 1X – 3X (18 – 22) and drives forward their dedication to inclusivity in the lingerie and intimate apparel industry. The collection will be available to ship March 2020.

“We love to learn from our buyers, and this was a topic that came up more often at every Curve Show” says Flora Backer, founder and designer of Rya Collection. “This brand is all about self love and feminine energy, and we’re proud to express a body positive message.”

 

 

Starting with the Spring 2020 season, Rya Collection’s signature lace robes and cover ups (alongside their lustrous chemises and gowns) will be available in sizes 1X to 3X. Their Fall 2020 collection, however, will introduce seasonal styles and colors for plus size customers.

 

With the average size of the American woman being between 16 and 18, Rya Collection wants to welcome them into their world of lace and love. While the plus size apparel market continues to grow, Rya Collection is taking the initiative to fill the void in the lingerie and sleepwear submarket.

 

 

 

At the core of this initiative is Flora Backer. As founder and designer of Flora Nikrooz, Flora has a respectable presence in the industry and many years of experience. After concluding her time in her namesake brand, Flora created a new vision with Rya Collection, and dedicates her designs to the socially conscious, sophisticated woman of today. Her Body Positive line is representative of company values and welcomes Rya Collection to the modern revolution of size-inclusive design.

 

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