WACOAL: A LEADING AUTHORITY IN INTIMATES

3 January 2020

Over the past 70 years, Wacoal continues to be the leading authority in intimates. Founded in Japan by Koichi Tsukamoto in 1949 and established in the United States in 1985, Wacoal meets the needs of real women by providing lingerie solutions for real life. What started as a small trading company in Kyoto has grown into the #1 intimate apparel brand in US Department stores.

 

Wacoal’s mission is to support women. This is accomplished by creating beautiful intimate apparel with unmatched quality, comfort and innovation. Wacoal offers 76 real bra sizes in A to I cup and have conducted over 2 million bra fittings on real women. Wacoal believes a properly fitting bra can change your look as well as your outlook.

 

Wacoal’s dedication to supporting women goes beyond bras. This year, the brand  celebrates 20 years of partnership with Susan G. Komen®. Since 1999, Wacoal has been a proud partner with Susan G. Komen® and has donated over $5.5 million through their one- of-a kind Fit for the Cure® program to support Komen’s groundbreaking and grassroots efforts to fight breast cancer.
 

For Spring 2020, Wacoal will be launching two exciting new collections: Ultimate Lift™ and Cooling. Ultimate Lift™ features two new seamless underwire bras designed to lift the bustline up to 1”. Lightweight yet powerful seamless cups provide ultimate lift and disappear without a trace under your clothes.

The Cooling Collection features an underwire bra and coordinating daywear in an innovative cooling fabric that is soft and breathable enough to keep you cool all day long.  This cooling technology is built into the fabric of the yarn, thus allowing the cooling benefit to last the life of the garment.

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