17 January 2019

Soak Wash Inc. has created a premium wash category that’s redefining laundry care – and their beloved wash continues to expand, partnering with exclusive brands across Canada.

While already well-known within the lingerie, knitting, and craft industries, Soak Wash has now become an essential in several markets. Their laundry care lines are now present in the travel market as well as the apparel market at CAESARS Windsor Casino Essential Boutique. This winter, Soak Wash will also appear as a pop-up shop in Eileen Fisher stores across Canada. These pop-ups  will feature fabric care tips, demonstrations, and have products for sale.

Soak Wash has introduced innovative products that have shifted how people think about caring for their favorite lingerie and more. Their flagship product Soak, a no-rinse, eco-friendly, gentle laundry wash is made with plant-derived and renewable ingredients. It’s ideal for hand or machine washing the delicate pieces you love most, with fresh and clean fragrance options.

As part of their laundry care collection, they also offer Flatter, a starch-free smoothing spray that releases wrinkles and freshens fabric. Their bottles feature a unique soft mist sprayer that makes ironing easier than ever. The formula is biodegradable and gentle on sensitive skin.

Soak Wash Inc. has now been in business for 12 years. Their products can be found across Canada, The United States, UK, Europe, Australia, and more. This year has been their best year yet, with the support of their amazing team, representatives, distributors, and retailers worldwide. They look forward to connecting CURVE customers with the premium laundry care that their lingerie deserves.

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