REDEFINING VALUE Of all the words that have become part of the pandemic mantra, ‘RESET’ seems to be one of the most prevalent. Hit by the second major global crisis in their lifetime, Millennial and Gen-Z consumers are exhibiting increasingly cautious purchasing behavior. Are the changes that we have witnessed during lockdown become permanent features of our daily lives? Even after the Chinese economy has reopened - the shift to online purchasing has remained. There is much talk about younger consumers growing up with fundamentally different values and attitudes, thus demanding companies to act ethically and responsibly. As the intimate apparel industry faces its own reset, what are the challenges which lie ahead regarding sourcing, sustainability, transparency, and branding.

Business disruption has been the norm for bra-fitting businesses across the world thus far in 2020. The question is, does this disruption become a catalyst to make permanent changes for your business that will make it even better in 2021? Attend this virtual session as we share tips and tactics for your bra-fitting business that will help you enhance and optimize your sales and profit performance across all operating areas of your business.